IdeativItaly it’s the three-day event organized by Ideativita in occasion of the Made in Italy Day,  acknowledged by the Italian Ministry of Enterprises and Made in Italy among the events for the Made in Italy Day, to celebrate Italian creativity and ability to innovate, recognized worldwide.
The IdeativItaly event, will focus on Italian genius and the Italian ability to innovate through creative ideas, with examples of success and future prospects, highlighting the importance of these concepts and with a focus on the importance of protecting them.

The organized event allows a double involvement of participants, physical and digital.  In particular, in its physical dimension, it will consist of offering the possibility of meeting teams and individuals who conduct activities of conception, research and development of new products, based on Italian creativity, with great attention to the protection of the value and quality of the works of the Italian ingenuity and products, substantially contributing to the success of Made in Italy, and in its digital dimension, through the dissemination of related and relevant content on web and social channels.

With this activity we intend, in addition to celebrating Italian creativity and excellence, to recognize its social role and contribution to the economic and cultural development of the Nation and its identity heritage, and also to raise public awareness of the issues of promotion and the protection of the value and peculiar qualities of Italian intellectual works and products